Our Approach
Customizing plans that align with your needs and goals
While the basics of wealth management include organizing, planning, and investing, the greatest value comes from our collaborative approach.
Wealth management process: from discovery to a lifetime of dependability


Our team at the Werkman, Sawyer, Ladd, and Hulst Group believes in starting your wealth management experience with a discovery process––one that provides us with a thorough understanding of you and your family. We review your goals, values and interests as well as pertinent financial data. All in all, we consider where you want to go with your life, and the gaps that need to be addressed to get you there.
During this phase, we carefully consider the investment program you have in place identifying what may be working well and clarifying the areas that need improvement. Additionally, we disclose the total cost of our program, outlining all possible fees, stating them on a percentage and a dollar basis. Our analysis includes all tax implications and compares the total cost of our recommendations with the total cost of your present investment program.
From there, we present a diagnostic of your current situation and outline our recommendations for moving forward, which includes details of your customized investment plan.
At our Mutual Commitment Meeting, all your questions and concerns are addressed. Once we determine our relationship is mutually beneficial, paperwork is completed to engage our services and enter into a fee arrangement. We review a worksheet outlining the implementation steps and the documents necessary to open your accounts and transfer assets. You can monitor the changes through Baird OnLine, the secure internet website for clients of Baird Private Wealth Management.
By the Implementation Meeting, you’ll complete our new client orientation. This includes a review of the successful implementation of your investment plan, a clear explanation of all of the reporting that you receive from us, and you’ll meet the rest of our team so you are fully aware of all of the services we provide.
Effectively planning for your future is a marathon not a sprint. You can count on our team to run alongside you every step of the way. Through Wealth Management Meetings, a review is conducted on your investments and wealth management plan implementation, keeping the focus on achieving your goals.
As part of our lifetime of dependability, we roll in advanced planning and wealth management work with the goal of maximizing your wealth, minimizing the risks you might face, and managing the distribution of your assets.
Serving clients throughout West Michigan and beyond
We’re often the best match for clients like these:
- Your investable money is $1 Million or greater
- You’re seeking a long-term, credentialed, and collaborative advisor who can quarterback your financial affairs toward the best possible odds that support your desired outcomes
- You value our commitment to security and confidentiality
- You’re a business owner or corporate executive (or)
- You’re a retiree (or)
- You’re seeking an advisor for your family
Wealth management for business owners and corporate executives
We understand that for business owners, their business is the most valuable asset they have. Business owners and corporate executives have unique and complex needs, which allows us to exercise our passion for developing solutions to intricate problems.
Our specialized support for business owners and executives includes:
- Helping you navigate through the various stages of the business life cycle
- Creating a thoughtful and proactive succession plan for your business
- Guiding you through the nuances of your company’s retirement plan
- Conducting market valuations in partnership with our Baird Business Owner Solutions Group
- Developing a comprehensive and detailed exit plan when you are ready to transition your business to new ownership
Wealth management for retirees
Our team is motivated to help you develop investment management and retirement planning strategies that help you feel confident in enjoying the next chapter of your life worry-free.
Our specialized support for retirees includes:
- Projecting your retirement income and expenses
- Balancing your retirement savings with other financial priorities in your life
- Keeping your investment portfolio robust enough for your retirement needs while still managing your preferred level of risk
- Anticipating your healthcare and long-term care needs
- Identifying your estate planning priorities and establishing the documents you need to execute them
- Wealth management for families
Wealth management for families
We enjoy having the opportunity to work with families in preserving their wealth and passing down their legacy.
Our specialized support for families includes:
- Advising on estate and legacy plans to ensure the thoughtful passing on of assets
- Reviewing estate and legacy plans periodically as families go through milestone events and changes
- Connecting families with our network of attorneys and accountants as needed to give them the most comprehensive support possible